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“At first glance it may seem that creative intuition and neuroscience stand on the opposite banks, but in fact they are effective allies. Cooperating with Valicon on the Argeta project has confirmed the potential of neuro testing in optimizing messages,...
Recently, I attended a meeting with a client, who detected a problem with marketing of their services as a member of wider project group. This is reputable financial institution, which started to face a decline in the number of clients, departures and of course...
In order to place high on the Valicon TOP25 regional list of brand strength, constant work, innovation and a strong story are required – we have been emphasizing this for a while and it won’t hurt if we say it again. A brand needs to be very consistent with its story...
Last week we collected and analyzed information and projections about current regional situation regarding recent floods. Special emphasis was given to the possibility of national representative surveys in the near future in Bosnia & Herzegovina, Serbia and Croatia...
According to the number of online purchases (transactions), eBay is one of the biggest online stores for Croatian online buyers, even though it might not have a significant impact in regard to the value of the transactions. On average, the Croats buy products, which...
The first news regarding possible data-collection activities: National-representative surveys are stopped in all three countries till the end of May. At VALICON, we are constantly monitoring the mood of respondents when the surveys can be conducted again. We are also...