OUR SERVICES
To help your business succeed, we bring together the best of technology and human expertise.
Explore our services and find the right one for you.
ALL SHOPPER
Want to know why customers choose one store over another or how their shopping habits change due to price increase? Looking for ways to attract, acquire and retain them? We’ve got you covered.
ALL SHOPPER is a typical research initiative where we dig into your brand image, availability, and what customers really think. We provide comprehensive analysis and insights on shopping habits and how prices affect what ends up in the cart. And we don’t just do it once — we keep tabs on things multiple times a year to give you an ongoing look at what’s happening.
ALL SHOPPER is your go-to service if you want to gain better understanding and insights into the competitiveness of retail chains, their brand image, availability, and popularity from the perspective of customers.
Here’s a real-life example of how we helped a client with this service.
THE PROBLEM: A retail chain noticed a decrease in visit frequency and the increase in prices further complicated the situation. They wanted to learn what can be done to mitigate the issue.
ALL SHOPPER: We engaged in problem-solving for the client and after the first measurement we identified how price increases affected shopping habits. The ALL SHOPPER report has shown that customers were increasingly buying discounted products with loyalty cards, seeking discounts on their favourite brands (or any brands), and buying more in stores with lower prices while reducing the purchase of unnecessary products.
THE SOLUTION: Based on the data presented, the client introduced a new loyalty program through loyalty cards, adjusted pricing and promotional strategy which resulted in the increased sales and higher customer retention.
ALL FINANCE
Looking for an accurate picture of retail banking from the perspective of customers? Look no further.
ALL FINANCE goes beyond stats and figures and brings brand strength, NPS, trust, and loyalty in the mix, to help us discover why you stand out in the market. For this service, we use Valicon’s custom-made web panel where a pool of 100.000+ real people (like you and us) from the Adria region share their thoughts and feelings on the banking sector.
We periodically monitor the system which automatically detects changes within the banking profile of panellists, e.g. changes in primary bank usage. When a change is detected, additional questionnaires are automatically triggered by the system.
With our big sample size, we’re not just scratching the surface – we’re diving deep to bring you the real deal on where the market’s heading, including the micro segments and evaluation of actual directions of migrations.
Data collection on a large sample size with continuous tracking of the same individuals and detecting changes over time.
Insights into smaller target groups (useful for insurers with smaller market shares).
Understanding micro-target groups, e.g., potential outliers.
Description of target groups which could be your insurance company’s new customers.
Verified indicators and regular updates.
Detailed insight into the purchasing journey at the last insurance conclusion.
Here’s a real-life example of how we helped a client with this service.
THE PROBLEM: An insurance company in Bosnia and Herzegovina faced a challenge of decreasing market share and unclear reasons behind changes in policyholders’ behaviour. The internal marketing department couldn’t pinpoint the factors influencing policyholders’ migration between insurance companies.
ALL FINANCE: The service enabled the insurance company to monitor policyholders’ behaviour, collect data from a large sample with continuous tracking of the same individuals, and detect changes over time. A detailed analysis of the results provided insights into the real reasons behind changes in policyholders’ purchasing behaviour.
THE SOLUTION: Based on the data from the ALL INSURANCE report, the insurance company adjusted marketing strategies and products to meet the specific needs of micro-segments, identifying new target groups. After implementing data-driven strategies, the insurance company experienced an increase in market share, a reduction in policyholders’ losses, and an enhancement in customer satisfaction.
ALL INSURANCE
ALL INSURANCE is a versatile research solution that provides insights into the insurance market in Slovenia, Croatia and Bosnia and Herzegovina from the perspective of end consumers (insured individuals) of various types of insurance. It’s based on continuous monitoring of individuals’ insurance usage, catering to physical persons.
It includes all major traditional indicators such as brand strength, NPS, trust, and loyalty-level segmentations and it is conducted on our innovative web-based panel platform, where over 20,000+ participants willingly participate in the research.
As we’re committed to the long haul, we track the pulse of the insurance scene over 12 months and beyond, including future measurements that track changes (migrations and shifts among insurers). With our substantial sample size, up to date industry knowledge and monitoring the purchasing channel model, we’re diving into micro-segments to deliver the real insights on the insurance landscape that directly impacts you.
Data collection on a large sample size with continuous tracking of the same individuals and detecting changes over time.
Insights into smaller target groups (useful for insurers with smaller market shares).
Understanding micro-target groups, e.g., potential outliers.
Description of target groups which could be your insurance company’s new customers.
Verified indicators and regular updates.
Detailed insight into the purchasing journey at the last insurance conclusion.
Here’s a real-life example of how we helped a client with this service.
THE PROBLEM: An insurance company in Bosnia and Herzegovina faced a challenge of decreasing market share and unclear reasons behind changes in policyholders’ behaviour. The internal marketing department couldn’t pinpoint the factors influencing policyholders’ migration between insurance companies.
ALL INSURANCE: The service enabled the insurance company to monitor policyholders’ behaviour, collect data from a large sample with continuous tracking of the same individuals, and detect changes over time. A detailed analysis of the results provided insights into the real reasons behind changes in policyholders’ purchasing behaviour.
THE SOLUTION: Based on the data from the ALL INSURANCE report, the insurance company adjusted marketing strategies and products to meet the specific needs of micro-segments, identifying new target groups. After implementing data-driven strategies, the insurance company experienced an increase in market share, a reduction in policyholders’ losses, and an enhancement in customer satisfaction.
BSIT
BSIT (Brand Strength and Image Tracking) service is a window into the heartbeat of your brand through the lens of consumers. No fancy jargon, just a straightforward dive into what makes a brand “tick” with end-users. Using a practical multi-level model – think top of mind, spontaneous recall, awareness, experience, choice, usage, satisfaction, loyalty – BSIT breaks down brand strength, helping you discover your competitive advantage.
Clearly identified levels of brand strength that require action.
Defined and explained the relevance of your brand to consumers.
Tracking of competitive brand activities.
Help discovering activities by competitive brands positioned in your industry.
Comprehensive measurement of the effects of activities taken for your brand.
Help discovering threats and opportunities for your brand.
Encouragement with regard to consistency in your activities.
THE PROBLEM: A brand in the FMCG industry wanted to understand its brand position compared to competitors and identify areas to work on to build a stronger brand.
BSIT: After conducting a comprehensive analysis of brand strength and brand image, it became evident that while consumers recognize the brand, they perceive its products as excessively expensive and somewhat outdated. This perception likely contributed to hesitation in purchasing.
THE SOLUTION: To address the challenges identified by BSIT, the company needed to focus on improving product quality and value perception, while aligning pricing strategies with consumer expectations. Additionally, enhancing brand communication to highlight product benefits and modernising the brand image helped in repositioning the brand.
PREDICTIVE TARGETING
Need help identifying your target audience and reaching them online?
Guaranted 90% accuracy in targeting within the digital environment.
Saving at least 30% of your media budget thanks to “digital first” principle.
Saving up to 50% of the marketing budget if using digital advertising exclusively.
Biometric analysis for your creative material.
Comprehensive post-campaign evaluation for further use.
ConceptICON
Ready to uncover the full potential of your product or service category?
ConceptICON dives deep into understanding trends, the category itself, and those hidden needs waiting to be discovered. It helps you pinpoint untapped opportunities, shape the concept of a new product or service, and even fine-tune existing ideas alongside your consumers.
Your journey with ConceptICON starts with choosing the right module:
BASIC MODULE – Perfect if you have a trend, category, and consumer data, and some new product or service concepts.
EXTENDED MODULE – Ideal when you’ve got a basic idea but need consumer wishes and needs data, or a fully developed concept.
ADVANCED MODULE – For those starting from scratch – no trend or category data, no consumer wishes and needs, not even a basic idea.
What you get:
Secondary data analysis: category review (advanced module)
Workshop with consumers: understanding the category (extended module and advanced module)
Internal workshop: concept design (extended module and advanced module)
Workshop with consumers: evaluation & upgrade (all three modules)
ConceptICON: To start, Valicon suggested conducting a qualitative research (workshop) with a specific target group to gain information based on which the concept would be developed. Through the analysis of four focus groups, we have identified significant trends in the use of hand creams on the go: a growing popularity of the product among individuals leading active lifestyles, a preference for creams with natural ingredients, quick absorption of the cream has become crucial given the accelerated pace of life. For the female population, we have also noticed an emphasis on the aesthetic experience of the product, making fragrance an important factor in cream selection. These findings provided valuable insights into user needs and served as guidelines in the development of new products. Once the concept was developed, it was tested on a larger target group (n=400). The research was conducted on a panel, and we concluded that 80% of the participants understood the concept, with 70% of them satisfied with the product formulation. Satisfaction with the ingredients was at 85%, and 60% of them were willing to purchase such a hand cream. Based on this research, we realised that the price of €10, which the client had planned based on focus groups, was still too high and should be adjusted.
THE SOLUTION: The client adjusted the price and made the concept as suggested by the research which resulted in consumers welcoming the products and making purchases.
LEGO SERIOUS PLAY
Why stick with ordinary problem-solving when you can use LEGO bricks for business purposes?
LSP offers an engaging, creative, and collaborative team experience like never before. After delivering 50 workshops to big clients throughout the Adria region, Lego Serious Play has proven to be a versatile tool applicable to various challenges faced by teams. The beauty lies in its ability to fully engage everyone at the table, ensuring 100% participation.
Strategic problem solving – If a client wants to solve its strategic planning, we can deliver a Real-Time-Strategy workshop where the strategy emerges from the team and the company’s expertise.
This is a learned strategy approach suitable for fast changing V.U.C.A. environments, where companies and teams should follow efficient guidelines instead of rules.
Brand.ICON – If an internal company team wants to develop the desired brand identity that best fits the customer’s needs and market situation.
It can be used for brand and product concept development, where the focus is on the market insights, which enable business success.
Initially it is very important that the client identifies an issue (with regards to the general strategy or brand strategy) that needs to be solved internally and the team is aware about the importance of solving this issue.
Then, with regards to client’s team size and time limitations we prepare a proposal for a LEGO® SERIOUS PLAY® workshop, where clear goals and agreed outputs are included.
Normally the outputs are:
In case of the Real-Time-Strategy the team aligned Simple Guiding Principles to be used in the future.
In case of Brand.ICON – A team market tested a new brand concept that is aligned with the realistic target segment needs.
SMART PROFILER
Smart Profiler is your go-to software platform for strategic customer profiling. It is focused on simplicity and efficiency, offering instant and integrated customer feedback based on predefined indicators.
SMART PROFILER helps you dive deep into your data with our advanced reporting system, gaining invaluable insights effortlessly. With seamless CRM integration, SMART PROFILER ensures automatic capture of essential customer information at the right time, minimising disruptions. After key interactions with customers, like purchases or calls, our system sends surveys for feedback, ensuring a quick and painless process.
All completed surveys feed into Smart Profiler for real-time online reporting and, once processed, loop back into your CRM. Smart Profiler is tailored to enhance your customer interactions and elevate your understanding of your clients.
Measured customer feedback or satisfaction with one/ a few questions.
Feedback that is measured and reported immediately after interaction and can be imported into the CRM system.
Some of the indicators measured include NPS (Net Promoter Score), indicating how willing customers are to recommend to friends and acquaintances, the CSI index showing the level of user satisfaction based on brand-user relationships, and many others.
The platform can also be used to gather feedback from employees.
Here’s a real-life example of how we helped a client with this service.
sMind
Are you an e-commerce brand or a retailer looking for ways to attract, acquire and retain customers?If the answer is YES, Shoppers’s Mind Reports is the solution for you. Our standardised approach delivers systematic feedback straight from the market, empowering web retailers and online players to stay ahead of ecommerce trends and uncover potential improvements.
Our service specialises in conducting meticulous research to provide a comprehensive market overview of e-commerce in Bosnia and Herzegovina, with a consumer-centric focus and insightful comparisons with neighbouring countries like Slovenia, Croatia, and Serbia.
There are two types of the report available: Market overview report and Target group insight report (upon specific request).
Market overview report provides:
Penetration and frequency of on-line shopping with breakdown by age segments
Payment methods, delivery methods – trends and by age segments
Purchased categories overview and trends with break by purchases in domestic stores and foreign stores
Channels of information seeking and purchase
In depth customer journey by selected demographic segments, purchase properties and purchased categories.
Target group insight report includes:
Customer profile: demographics
Purchase profile with key elements: Purchased Category, Payment method, Delivery type, Purchase value, Time to delivery
Relationship index (retailer brand attitude including NPS and general satisfaction)
Customer experience (satisfaction and importance of elements)
Customer journey in three stages: Stimulations, Research (searching for information before purchase), and Final motivators of purchase decision
Devices used for research and purchase
Here’s a real-life example of how we helped a client with this service.
sMIND: Using sMind report, the company identified that local consumers predominantly preferred cash-on-delivery payment methods. They also recognized that their specific products were frequently searched for on websites and search engines, and that their customers commonly used mobile phones for browsing.
THE SOLUTION: These insights aided the company in adjusting their delivery methods to accommodate cash-on-delivery through postal services. Additionally, they invested in search engine optimization for their specific products and enhanced the user interface of their mobile platform.
VALICON CONSUMER PROFILES
Valicon Consumer Profiles is a thorough examination of consumer habits and behaviours, offering clients insightful perspectives into specific target groups. Drawing from data collected from over 6000 members of the Valicon online panel, we provide detailed profiles encompassing media habits, social media and smartphone usage, leisure activities, and core life values.
These profiles essentially tell the story of your current and potential customers. By understanding consumer behaviour systematically, Valicon Consumer Profiles serve as a valuable tool, providing the necessary insights for developing effective media plans, shaping marketing strategies, adapting products to target group needs, and achieving a competitive advantage in a dynamic market.
Media Profile: Understand your audience’s media habits, covering video and audio platforms, television preferences, content genres, print reading, and other crucial aspects to shape precise media strategies.
Social Media Profile: Gain insights into social media usage patterns, time spent on each platform, popular networks, and the level of audience engagement, helping tailor your social media approach.
Smartphone Usage Profile: Analyse smartphone behaviour to optimise communication channels, device preferences, and usage frequency for effective audience connection.
Consumer Behavior and Personality Profile: Delve into shopping habits, brand loyalty, local cultivation preferences, and key life values to enhance customer interaction and business improvement through tailored strategies.
Choose the service you need:
Ready-Made Reports: Periodically available reports on specific target groups, such as the Generation Z Profile, providing immediate insights into dynamic generational preferences.
Reports from Existing Data: Quickly access reports tailored to your needs from existing Valicon Consumer Profiles data.
Ad Hoc Identification: Design a custom questionnaire to reach specific target groups not covered in existing data, ensuring quick research implementation and report delivery.
Addition to Your Research: Supplement your ongoing research with Valicon Consumer Profiles modules, enriching results and expediting the research process.
Market Segmentation: Utilise Valicon Consumer Profiles data for detailed market segmentation, either independently or in combination with other Valicon products.
Optimize your campaigns, messages, and marketing strategies with Valicon Consumer Profiles, ensuring alignment with the needs and preferences of your audience.
Don’t just target – understand, engage, and retain your customers effectively.
VALICON SATISFACTION
Understanding and enhancing the relationship between your company and customers is at the core of Valicon Satisfaction. Our comprehensive model utilises key metrics to track responses, measure satisfaction, and assess attitudes.
Customer Satisfaction Index (CSI), delves into quantitative research through surveys
Critical Incident Analysis (CIT), qualitatively analyzes non-routine events that may impact loyalty.
Net Promoter Score (NPS), measures customer loyalty
Customer Effort Score (CES) evaluates the user’s effort in achieving goals with your product or service.
At Valicon, we empower businesses by bridging the gap between customer expectations and actual experiences, ensuring success in meeting customer needs.
Our customer satisfaction research not only pinpoints areas falling short of expectations but also identifies the key factors influencing satisfaction.
Here’s a real-life example of how we helped a client with this service.
THE PROBLEM: Some customers of a company expressed dissatisfaction with technical issues, and although they were individual cases, there was a concern that negative experiences could impact the brand’s reputation. The company’s management decided to conduct an analysis of the issues to discover potential areas where they could improve the customer experience.
Ad.Diagnosticon
With Ad.Diagnosticon, we break down the complexities of advertising to give you clear, actionable insights that help you understand what’s working and what’s not. We dissect rational, emotional, and behavioural components alongside brand visibility and alignment.
Our innovative approach is rooted in the psychology of emotions, perceptual psychology, and the latest neuromarketing insights, providing you with a comprehensive understanding of your ad’s impact.
Ad.Diagnosticon enables benchmarking for key success indicators based on over 220 measured ads in Slovenia and the region. Benchmark criteria are determined in collaboration with you on one or more levels, such as geographical location, best-measured ad, etc.
What you get:
Insights whether your advertising achieves adequate performance in terms of rational, emotional, and behavioural components
Information on whether it outperforms the competition
Insights on how consumers reacted to the campaign and whether their experience was based on key indicators of advertising effectiveness
THE PROBLEM: A cosmetic company in Slovenia noticed no growth in sales despite launching a new advertising campaign. The marketing team couldn’t precisely determine why the new campaign didn’t yield expected results and wasn’t sure if their advertising had an impact on consumers.
Ad.Diagnosticon: Ad.Diagnosticon was used to analyse the advertising campaign, revealing that the message about the product’s benefits was unclear, leading to insufficient understanding within the target audience.
NEUROMARKETING
With Neuromarketing you can do exactly that. We use some pretty neat tech, like EEG and eye-tracking, to “get inside consumers’ heads” and see what’s going on. It’s all about getting real insights without all the guesswork – we can tell you exactly how your audience is reacting to your ads in real-time.
In Neuromarketing, we measure the levels of emotional valence, mental attention, visual attention, and cognitive load in real time. We give your ad’s results in comparison with over 1.000 neuro-analysed ads in the whole region, including your competition and your previous ads. On top of providing you with crucial subconscious reactions sequence-by-sequence, we add consumers’ conscious reactions as well.
CORPORATE REPUTATION
Corporate Reputation does exactly that. We take a close look at how the big companies in each market are doing in terms of their emotional and rational reputation. Emotions are at the heart of how people see a company, while the rational side covers all the stuff companies can control, like how they operate.
Then we fine-tune the approach to fit our market, digging deeper into certain areas and asking all the right, open-ended questions to get the full picture. Our syndicated research covers all the major players in a specific market, sorting them into sectors, so you can see how they stack up against each other.
We include some of the top foreign companies to give you a real sense of where you stand. This research has been conducted continuously for several years, allowing you to track your own performance and compare it with competitors’ results over time.
What you get:
Emotional and Rational Insights: how people feel about your brand and what they think about your actions.
Comparison against the competition: what makes you stand out in the industry and which areas need to be improved.
Continuous Monitoring: a multi-year research allows you to track your performance and compare it to competitors’.
360° Feedback model
It gives you an annual overview of your employees’ competences, uncovering personal strengths and growth areas across 7 key dimensions. It helps you gain crystal-clear insights into areas needing improvement, providing managers with a solid foundation for annual reviews. This invaluable data enables your company to organise additional training and coaching, ensuring every team member is equipped to thrive. Utilise the same scheme for every employee, allowing for peer-to-peer evaluations and feedback from all angles, from peers to managers to subordinates.
With our 360° Feedback model, you’ll unlock a holistic approach to employee development that drives success from both employee and company perspective and fosters mutual understanding and growth.
What you get:
Detailed information on employee skills and disadvantages which help company determine what kind of additional training and coaching is needed
Insight into the company’s performance from different perspectives and viewpoints.
Ability to analyse results and insights into types of changes that need to be made in the organisation in terms of increasing the level of success
Chance to identify the competencies of each team member and entire teams.
