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Technological impacts, new and hybrid motives, new consumer generations and consumer segments have contributed to the fact that the destination is no longer understood as a border defined area but as a whole region that can include several municipalities. So an...
Originally published in Marketing Magazin (no. 431) It seems consumer neuroscience is finally getting the role it deserves. After the first wave of enthusiasm and the subsequent silence, we can now see a glimpse of hope and it seems we are finally stepping beyond...
Coca-Cola is the new leader on the “VALICON TOP25 REGIONAL BRANDS” ranking in the Adriatic region. Regional brands are closing the gap towards the global brands in “VALICON TOP25 REGIONAL BRANDS” ranking. »TOP25 REGIONAL BRANDS« »TOP10 COUNTRY BRANDS«...
Jedna od najvažnijih tema u Sarajevu tokom decembra, ali i svake zime, je zagađenost zraka, odnosno velika koncentracija polutanata opasnih po zdravlje građana. Kao i kod svih situacija od velikog interesa javnosti, posebno u doba društvenih mreža, pojavljuje se jako...
Valicon has started a new internship programme for training of interns without a concluded employment agreement in our Zagreb office.The goal of this programme is professional and practical training of interns through practical work and preparation to independently...
According to the study conducted by Nielsen Consumer Neuroscience and Nielsen Catalina Solutions, a combination of EEG, biometric and facial coding consumer responses was shown to have extremely high, even up to 77% explanatory power of in-market sales providing...