{"id":313,"date":"2024-04-03T09:45:53","date_gmt":"2024-04-03T09:45:53","guid":{"rendered":"https:\/\/valicon.lab387.com\/?page_id=313"},"modified":"2025-04-16T10:09:10","modified_gmt":"2025-04-16T10:09:10","slug":"services","status":"publish","type":"page","link":"https:\/\/valicon.lab387.com\/sl\/services\/","title":{"rendered":"Storitve"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;100vh&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_id=&#8221;services-sidebar&#8221; module_class=&#8221;services-sidebar&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|17px|20px|17px|false|false&#8221; border_radii=&#8221;off|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><a href=\"#all-shopper\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">RAZISKAVA ALL SHOPPER<\/a><\/li>\n<li><a href=\"#all-finance\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">RAZISKAVA ALL FINANCE<\/a><\/li>\n<li><a href=\"#all-insurance\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">RAZISKAVA ALL INSURANCE<\/a><\/li>\n<li><a href=\"#bsit\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">STORITEV SLEDENJA MO\u010cI IN PODOBI BLAGOVNE ZNAMKE (BSIT)<\/a><\/li>\n<li><a href=\"#predictive-targeting\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">NAPOVEDNO CILJANJE<\/a><\/li>\n<li><a href=\"#concept-icon\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Raziskava ConceptICON<\/a><\/li>\n<li><a href=\"#logo-serious-play\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">STORITEV LEGO SERIOUS PLAY<\/a><\/li>\n<li><a href=\"#smart-profiler\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">SISTEM PROFILIRANJA STRANK SMART PROFILER<\/a><\/li>\n<li><a href=\"#s-mind\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Raziskava sMind<\/a><\/li>\n<li><a href=\"#consumer-profiles\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">RAZISKAVA VALICON CONSUMER PROFILES ZA PROFILIRANJE POTRO\u0160NIKOV<\/a><\/li>\n<li><a href=\"#satisfaction\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">RAZISKAVA ZADOVOLJSTVA VALICON SATISFACTION<\/a><\/li>\n<li><a href=\"#ad-diagnosticon\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Ad.Diagnosticon<\/a><\/li>\n<li><a href=\"#neuromarketing\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">NEVROTR\u017dENJE<\/a><\/li>\n<li><a href=\"#reputation\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Korporativni ugled<\/a><\/li>\n<li><a href=\"#feedback-model\" class=\"services-sidebar-link\" style=\"line-height: 1em; font-weight: 600;\">Model povratnih informacij 360\u00b0<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; module_class=&#8221;services-content&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E STORITVE<\/span><\/h4>\n<h2><\/h2>\n<h2>To help you make<br \/>informed business<br \/>decisions, we go<br \/>beyond data.<\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>Whether you are a big organisation or a small business, understanding people\/consumers and their behaviour (how they think, feel and act, their values and reflections) is the key driver to your business success. With your needs in mind, we provide clearly and precisely tailored market research, brand building solutions and human expertise that help your business grow.<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E STORITVE<\/span><\/h4>\n<h2><\/h2>\n<h2>To help you make<br \/>informed business<br \/>decisions, we go<br \/>beyond data.<\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>Whether you are a big organisation<br \/>or a small business, understanding people\/consumers and their behaviour<br \/>(how they think, feel and act, their values<br \/>and reflections) is the key driver to your business success. With your needs in<br \/>mind, we provide clearly and precisely tailored market research, brand building solutions and human expertise that help yourbusiness grow.<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Outfit|300|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Outfit|300||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;15px&#8221; header_4_letter_spacing=&#8221;6px&#8221; header_4_line_height=&#8221;1.6em&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;1%&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;9vw&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>NA\u0160E STORITVE<\/h4>\n<h2><\/h2>\n<h2><span>Da bi va\u0161emu podjetju pomagali dose\u010di poslovne uspehe, zdru\u017eujemo najbolj\u0161e tehnologije in \u010dlove\u0161ko strokovno znanje.<\/span><\/h2>\n<p><span><\/span><\/p>\n<p><span><span style=\"font-weight: 400;\">Razi\u0161\u010dite na\u0161e storitve in poi\u0161\u010dite pravo za sebe.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;rgba(0,0,0,0.1)&#8221; divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_heading title=&#8221;ALL SHOPPER&#8221; module_id=&#8221;all-shopper&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text content_tablet=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E STORITVE<\/span><\/h4>\n<h2><\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>\u017delite vedeti, zakaj kupci izberejo eno trgovino namesto druge ali kako se spremenijo njihove nakupovalne navade zaradi zvi\u0161anja cen? I\u0161\u010dete na\u010dine, kako jih privabiti, pridobiti in zadr\u017eati? Pri tem vam lahko pomagamo.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>ALL SHOPPER is a typical research initiative where we dig into your brand image, availability, and what customers really think. We provide comprehensive analysis and insights on shopping habits and how prices affect what ends up in the cart. And we don\u2019t just do it once \u2014 we keep tabs on things multiple times a year to give you an ongoing look at what&#8217;s happening.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>ALL SHOPPER je prava storitev za vas, \u010de \u017eelite pridobiti bolj\u0161e razumevanje in vpogled v konkuren\u010dnost trgovskih verig, podobo, mentalno razpolo\u017eljivost in priljubljenost njihovih blagovnih znamk z vidika kupcev.<\/span>&#8221; content_phone=&#8221;<\/p>\n<h4><span style=\"%22color:\" #294179;%22>NA\u0160E STORITVE<\/span><\/h4>\n<h2><\/h2>\n<p><span style=\"%22font-weight:\" 400;%22>\u017delite vedeti, zakaj kupci izberejo eno trgovino namesto druge ali kako se spremenijo njihove nakupovalne navade zaradi zvi\u0161anja cen? I\u0161\u010dete na\u010dine, kako jih privabiti, pridobiti in zadr\u017eati? Pri tem vam lahko pomagamo.<\/span><br \/>\n<span style=\"%22font-weight:\" 400;%22>ALL SHOPPER is a typical research initiative where we dig into your brand image, availability, and what customers really think. We provide comprehensive analysis and insights on shopping habits and how prices affect what ends up in the cart. And we don\u2019t just do it once \u2014 we keep tabs on things multiple times a year to give you an ongoing look at what&#8217;s happening.<\/span><br \/>\n<span style=\"%22font-weight:\" 400;%22>ALL SHOPPER je prava storitev za vas, \u010de \u017eelite pridobiti bolj\u0161e razumevanje in vpogled v konkuren\u010dnost trgovskih verig, podobo, mentalno razpolo\u017eljivost in priljubljenost njihovih blagovnih znamk z vidika kupcev.<\/span>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.2&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u017delite vedeti, zakaj kupci izberejo eno trgovino namesto druge ali kako se spremenijo njihove nakupovalne navade zaradi zvi\u0161anja cen? I\u0161\u010dete na\u010dine, kako jih privabiti, pridobiti in zadr\u017eati? Pri tem vam lahko pomagamo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ALL SHOPPER is a typical research initiative where we dig into your brand image, availability, and what customers really think. We provide comprehensive analysis and insights on shopping habits and how prices affect what ends up in the cart. And we don\u2019t just do it once \u2014 we keep tabs on things multiple times a year to give you an ongoing look at what&#8217;s happening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ALL SHOPPER je prava storitev za vas, \u010de \u017eelite pridobiti bolj\u0161e razumevanje in vpogled v konkuren\u010dnost trgovskih verig, podobo, mentalno razpolo\u017eljivost in priljubljenost njihovih blagovnih znamk z vidika kupcev.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide9.jpg&#8221; title_text=&#8221;Slide9&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Stopite v stik z nami in izvedite, kako vam lahko pomagamo.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=\"%22font-weight:\" 400;%22><strong>THE PROBLEM<\/strong>: Trgovska veriga je zaznala zmanj\u0161anje pogostosti obiskov, zvi\u0161anje cen pa je polo\u017eaj \u0161e dodatno zapletlo. \u017deleli so izvedeti, kaj lahko storijo za ubla\u017eitev te\u017eave.<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><span style=\"%22font-weight:\" 400;%22><strong>THE PROBLEM<\/strong>: Trgovska veriga je zaznala zmanj\u0161anje pogostosti obiskov, zvi\u0161anje cen pa je polo\u017eaj \u0161e dodatno zapletlo. \u017deleli so izvedeti, kaj lahko storijo za ubla\u017eitev te\u017eave.<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Trgovska veriga je zaznala zmanj\u0161anje pogostosti obiskov, zvi\u0161anje cen pa je polo\u017eaj \u0161e dodatno zapletlo. \u017deleli so izvedeti, kaj lahko storijo za ubla\u017eitev te\u017eave.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RAZISKAVA ALL SHOPPER<\/strong>: <span> Za stranko smo se lotili re\u0161evanja te\u017eav in po prvem merjenju ugotovili, kako je povi\u0161anje cen vplivalo na nakupovalne navade. Poro\u010dilo ALL SHOPPER je pokazalo, da kupci vse pogosteje kupujejo izdelke s popustom, pri \u010demer uporabljajo kartice zvestobe. Poleg tega i\u0161\u010dejo popuste za svoje najljub\u0161e blagovne znamke (ali vse blagovne znamke) in ve\u010d kupujejo v trgovinah z ni\u017ejimi cenami, hkrati pa omejujejo nakupe nepotrebnih izdelkov.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: <span>Na podlagi predstavljenih podatkov je stranka uvedla nov program zvestobe s karticami zvestobe ter prilagodila cenovno in promocijsko strategijo, kar je privedlo do pove\u010danja prodaje in vi\u0161je stopnje zadr\u017eanja kupcev. <\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;ALL FINANCE&#8221; module_id=&#8221;all-finance&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=\"%22font-weight:\" 400;%22>I\u0161\u010dete natan\u010dno sliko ban\u010dnega poslovanja s prebivalstvom z vidika komitentov? Ne i\u0161\u010dite naprej.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Pri raziskavi ALL FINANCE gre za ve\u010d kot le statisti\u010dne podatke in gole \u0161tevilke, saj obravnava tudi mo\u010d blagovne znamke, neto promocijski rezultat (Net Promoter Score - NPS), zaupanje in zvestobo ter nam pomaga odkriti, zakaj izstopate na trgu. \nZa to storitev uporabljamo Valiconov po meri izdelan spletni panel, v katerem ve\u010d kot 100.000 oseb (kot ste vi in mi) iz regije Adria deli svoja mnenja in ob\u010dutke o ban\u010dnem sektorju.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Redno spremljamo sistem, ki samodejno zazna spremembe v ban\u010dnem profilu udele\u017eencev panela, npr. spremembe v primarni uporabi banke. Ob zaznani spremembi sistem samodejno spro\u017ei dodatne vpra\u0161alnike.<\/span><span style=\"%22font-weight:\" 400;%22>When a change is detected, additional questionnaires are automatically triggered by the system. With our big sample size, we&#8217;re not just scratching the surface \u2013 we&#8217;re diving deep to bring you the real deal on where the market&#8217;s heading, including the micro segments and evaluation of actual directions of migrations.<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><span style=\"%22font-weight:\" 400;%22>I\u0161\u010dete natan\u010dno sliko ban\u010dnega poslovanja s prebivalstvom z vidika komitentov? Ne i\u0161\u010dite naprej.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Pri raziskavi ALL FINANCE gre za ve\u010d kot le statisti\u010dne podatke in gole \u0161tevilke, saj obravnava tudi mo\u010d blagovne znamke, neto promocijski rezultat (Net Promoter Score - NPS), zaupanje in zvestobo ter nam pomaga odkriti, zakaj izstopate na trgu. \nZa to storitev uporabljamo Valiconov po meri izdelan spletni panel, v katerem ve\u010d kot 100.000 oseb (kot ste vi in mi) iz regije Adria deli svoja mnenja in ob\u010dutke o ban\u010dnem sektorju.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Redno spremljamo sistem, ki samodejno zazna spremembe v ban\u010dnem profilu udele\u017eencev panela, npr. spremembe v primarni uporabi banke. Ob zaznani spremembi sistem samodejno spro\u017ei dodatne vpra\u0161alnike.<\/span><span style=\"%22font-weight:\" 400;%22>When a change is detected, additional questionnaires are automatically triggered by the system. With our big sample size, we&#8217;re not just scratching the surface \u2013 we&#8217;re diving deep to bring you the real deal on where the market&#8217;s heading, including the micro segments and evaluation of actual directions of migrations.<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">I\u0161\u010dete natan\u010dno sliko ban\u010dnega poslovanja s prebivalstvom z vidika komitentov? Ne i\u0161\u010dite naprej.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri raziskavi ALL FINANCE gre za ve\u010d kot le statisti\u010dne podatke in gole \u0161tevilke, saj obravnava tudi mo\u010d blagovne znamke, neto promocijski rezultat (Net Promoter Score - NPS), zaupanje in zvestobo ter nam pomaga odkriti, zakaj izstopate na trgu. \nZa to storitev uporabljamo Valiconov po meri izdelan spletni panel, v katerem ve\u010d kot 100.000 oseb (kot ste vi in mi) iz regije Adria deli svoja mnenja in ob\u010dutke o ban\u010dnem sektorju.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Redno spremljamo sistem, ki samodejno zazna spremembe v ban\u010dnem profilu udele\u017eencev panela, npr. spremembe v primarni uporabi banke. Ob zaznani spremembi sistem samodejno spro\u017ei dodatne vpra\u0161alnike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With our big sample size, we&#8217;re not just scratching the surface \u2013 we&#8217;re diving deep to bring you the real deal on where the market&#8217;s heading, including the micro segments and evaluation of actual directions of migrations.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/valicon-all-finance.jpg&#8221; title_text=&#8221;valicon all finance&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Obrnite se na nas.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zbiranje podatkov na velikem vzorcu z neprekinjenim spremljanjem istih posameznikov in zaznavanjem sprememb skozi \u010das.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vpogled v manj\u0161e ciljne skupine (uporabno za zavarovalnice z manj\u0161imi tr\u017enimi dele\u017ei).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razumevanje mikro ciljnih skupin, npr. morebitnih odstopanj.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opis ciljnih skupin, ki bi lahko postale nove stranke va\u0161e zavarovalnice<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preverjene kazalnike in redne posodobitve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podroben vpogled v nakupno pot pri zadnji sklenitvi zavarovanja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: <span> Zavarovalnica v Bosni in Hercegovini se je spopadala z upadanjem tr\u017enega dele\u017ea in nejasnimi razlogi za spremembe v vedenju zavarovancev. Njihov notranji oddelek za tr\u017eenje ni mogel natan\u010dno opredeliti dejavnikov, ki vplivajo na prehajanje zavarovancev med zavarovalnicami.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RAZISKAVA ALL FINANCE<\/strong>: <span> Storitev je zavarovalnici omogo\u010dila spremljanje vedenja zavarovancev, zbiranje podatkov na velikem vzorcu z neprekinjenim spremljanjem istih posameznikov in zaznavanjem sprememb skozi \u010das. Podrobna analiza rezultatov je omogo\u010dila vpogled v resni\u010dne razloge za spremembe nakupnega vedenja zavarovancev.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: <span>Na podlagi podatkov iz poro\u010dila ALL INSURANCE je zavarovalnica prilagodila tr\u017eenjske strategije in produkte, da bi zadovoljila specifi\u010dne potrebe mikrosegmentov, pri tem pa opredelila nove ciljne skupine. Po uvedbi na podatkih temelje\u010dih strategij je zavarovalnica pove\u010dala tr\u017eni dele\u017e, zmanj\u0161ala odliv zavarovancev in pove\u010dala zadovoljstvo strank.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;ALL INSURANCE&#8221; module_id=&#8221;all-insurance&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">ALL INSURANCE is a versatile research solution that provides insights into the insurance market in Slovenia, Croatia and Bosnia and Herzegovina from the perspective of end consumers (insured individuals) of various types of insurance. It\u2019s based on continuous monitoring of individuals&#8217; insurance usage, catering to physical persons.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Vklju\u010duje vse pomembnej\u0161e tradicionalne kazalnike, kot so mo\u010d blagovne znamke, neto promocijski rezultat (NPS), zaupanje in segmentacija na ravni zvestobe, izvaja pa se na na\u0161i inovativni platformi spletnega panela, kjer v raziskavi prostovoljno sodeluje ve\u010d kot 20.000 udele\u017eencev.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ker smo predani dolgoro\u010dnemu poslovanju, spremljamo utrip zavarovalni\u0161ke scene v obdobju 12 mesecev in ve\u010d. Pri tem nudimo prihodnje meritve, ki spremljajo spremembe (migracije in premike med zavarovalnicami). Z obse\u017enostjo vzorca, najnovej\u0161im znanjem o panogi in spremljanjem modela nakupnih kanalov se poglobimo v mikrosegmente, da bi zagotovili resni\u010dne vpoglede v zavarovalni\u0161ko okolje, ki neposredno vpliva na vas.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/valicon-all-insurence.jpg&#8221; title_text=&#8221;valicon all insurence&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Pogovorite se z nami.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zbiranje podatkov na velikem vzorcu z neprekinjenim spremljanjem istih posameznikov in zaznavanjem sprememb skozi \u010das.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vpogled v manj\u0161e ciljne skupine (uporabno za zavarovalnice z manj\u0161imi tr\u017enimi dele\u017ei).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razumevanje mikro ciljnih skupin, npr. morebitnih odstopanj.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opis ciljnih skupin, ki bi lahko postale nove stranke va\u0161e zavarovalnice<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preverjene kazalnike in redne posodobitve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podroben vpogled v nakupno pot pri zadnji sklenitvi zavarovanja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: <span>Zavarovalnica v Bosni in Hercegovini se je spopadala z upadanjem tr\u017enega dele\u017ea in nejasnimi razlogi za spremembe v vedenju zavarovancev. Njihov notranji oddelek za tr\u017eenje ni mogel natan\u010dno opredeliti dejavnikov, ki vplivajo na prehajanje zavarovancev med zavarovalnicami.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RAZISKAVA ALL INSURANCE<\/strong>: <span> Storitev je zavarovalnici omogo\u010dila spremljanje vedenja zavarovancev, zbiranje podatkov na velikem vzorcu z neprekinjenim spremljanjem istih posameznikov in zaznavanjem sprememb skozi \u010das. Podrobna analiza rezultatov je omogo\u010dila vpogled v resni\u010dne razloge za spremembe nakupnega vedenja zavarovancev.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: <span>Na podlagi podatkov iz poro\u010dila ALL INSURANCE je zavarovalnica prilagodila tr\u017eenjske strategije in produkte, da bi zadovoljila specifi\u010dne potrebe mikrosegmentov, pri tem pa opredelila nove ciljne skupine. Po uvedbi na podatkih temelje\u010dih strategij je zavarovalnica pove\u010dala tr\u017eni dele\u017e, zmanj\u0161ala odliv zavarovancev in pove\u010dala zadovoljstvo strank.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;BSIT&#8221; module_id=&#8221;bsit&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_margin_tablet=&#8221;||5px||false|false&#8221; custom_margin_phone=&#8221;||5px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">BSIT (Brand Strength and Image Tracking) service is a window into the heartbeat of your brand through the lens of consumers. No fancy jargon, just a straightforward dive into what makes a brand \u201ctick\u201d with end-users. Using a practical multi-level model \u2013 think top of mind, spontaneous recall, awareness, experience, choice, usage, satisfaction, loyalty \u2013 BSIT breaks down brand strength, helping you discover your competitive advantage.<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">S \u0161tiridimenzionalnimi pregledi blagovnih znamk, ki jih prika\u017eemo s Kapferjevo prilagojeno devetdimenzionalno prizmo za podobo blagovne znamke, ohranjamo realen pogled na predmet raziskave, da pri razumevanju blagovne znamke ne gre za zapletenost, temve\u010d za jasnost in dejanski u\u010dinek.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jasno opredeljene ravni mo\u010di blagovne znamke, ki zahtevajo ukrepanje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opredeljen in pojasnjen pomen va\u0161e blagovne znamke za potro\u0161nike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sledenje dejavnosti konkuren\u010dnih blagovnih znamk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pomo\u010d pri odkrivanju dejavnosti konkuren\u010dnih blagovnih znamk v va\u0161i panogi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Celovito merjenje u\u010dinkov dejavnosti, izvedenih za va\u0161o blagovno znamko.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pomo\u010d pri odkrivanju nevarnosti in prilo\u017enosti za va\u0161o blagovno znamko.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spodbudo k doslednosti va\u0161ih dejavnosti.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide13.jpg&#8221; title_text=&#8221;Slide13&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Obrnite se na nas.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: <span>Blagovna znamka v sektorju potro\u0161ni\u0161kega blaga (FMCG) je \u017eelela razumeti polo\u017eaj svoje blagovne znamke v primerjavi s konkurenti in opredeliti podro\u010dja, na katerih bi lahko delala, da bi zgradila mo\u010dnej\u0161o blagovno znamko.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>STORITEV SLEDENJA MO\u010cI IN PODOBI BLAGOVNE ZNAMKE (BSIT)<\/strong>: <span>Po celoviti analizi mo\u010di in podobe blagovne znamke je postalo jasno, da potro\u0161niki blagovno znamko sicer prepoznavajo, vendar njene izdelke dojemajo kot predrage in nekoliko zastarele. Tako dojemanje znamke je verjetno prispevalo k oklevanju pri nakupu.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: <span>Za re\u0161evanje izzivov, ki jih je opredelila raziskava sledenja mo\u010di in podobi blagovne znamke (BSIT), se je moralo podjetje osredoto\u010diti na izbolj\u0161anje kakovosti izdelkov in percepcije potro\u0161nikov o vrednosti znamke, hkrati pa uskladiti cenovne strategije s pri\u010dakovanji potro\u0161nikov. Poleg tega je bilo treba izbolj\u0161ati komunikacijo o blagovni znamki, da bi poudarili prednosti izdelka, in posodobiti podobo blagovne znamke, kar je pripomoglo k ponovnemu pozicioniranju blagovne znamke.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;PREDICTIVE TARGETING&#8221; module_id=&#8221;predictive-targeting&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Potrebujete pomo\u010d pri prepoznavanju ciljnega ob\u010dinstva in doseganju tega na spletu?<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">NAPOVEDNO CILJANJE (PREDICTIVE TARGETING) je zmogljivo orodje, ki uporablja zgodovinske podatke in podatke v realnem \u010dasu za ustvarjanje napovednih modelov za ciljno ob\u010dinstvo. Z analizo podatkovnih trendov vam pomagamo predvideti potrebe strank, natan\u010dneje prilagoditi nagovarjanje in kar najbolje izkoristiti va\u0161a tr\u017eenjska prizadevanja.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Pri NAPOVEDNEM CILJANJU gre za prilagojene interakcije, izbolj\u0161ano donosnost nalo\u017eb in vzpostavljanje trajnih povezav z va\u0161im spletnim ob\u010dinstvom. Nespletni kanali se po potrebi uporabljajo kot podporni mediji, ki dopolnjujejo in v celoti pokrivajo va\u0161o osnovno ciljno skupino. Raziskava se zaklju\u010di s podrobno analizo donosnosti nalo\u017eb, katere glavni cilj je pridobiti informacije kot podlago za va\u0161e prihodnje kampanje. Brez kri\u010de\u010dih oglasov; va\u0161a ogla\u0161evalska strategija bo delala \u00bbs pametjo, ne pa z mi\u0161icami.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zagotovljena 90-odstotna natan\u010dnost ciljanja v digitalnem okolju.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prihranek vsaj 30 % medijskega prora\u010duna s pristopom po na\u010delu \u00bbdigitalni kanali na prvem mestu\u00ab (digital first).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prihranek do 50 % tr\u017eenjskega prora\u010duna ob izklju\u010dni uporabi digitalnega ogla\u0161evanja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biometri\u010dno analizo svojih kreativnih gradiv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Celovito oceno po izvedbi kampanje za nadaljnjo uporabo.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide2.jpg&#8221; title_text=&#8221;Slide2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Pogovorite se z nami.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Dolgoletna stranka je po letu dni razvoja izdelkov in tr\u017eenjskih raziskav na trg poslala novo linijo izdelkov in \u017eelela prvi\u010d preizkusiti napovedne kampanje v upanju, da bo dosegla najbolj\u0161e mo\u017ene tr\u017eenjske rezultate.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>NAPOVEDNO CILJANJE<\/strong>: Kampanja za nov izdelek z elementom napovednega modeliranja, ki sta ga razvili dru\u017ebi Valicon in iProm, je izpolnila pri\u010dakovanja stranke glede inovativnosti in u\u010dinkovitosti \u2013 v na\u0161em spletnem panelu so bili prepoznani le potro\u0161niki iz ciljne skupine, v katere so bila nato usmerjena sporo\u010dila stranke, kar je minimiziralo potrato prora\u010dunskih sredstev za kampanjo.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: Rezultati so presegli pri\u010dakovanja, saj se je prodaja v primerjavi z obdobjem pred kampanjo ve\u010d kot potrojila.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;ConceptICON&#8221; module_id=&#8221;concept-icon&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ste pripravljeni odkriti celoten potencial svoje kategorije izdelkov ali storitev?<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Raziskava ConceptICON se poglobi v razumevanje trendov, same kategorije in skritih potreb, ki \u010dakajo, da jih odkrijete. Pomaga vam natan\u010dno opredeliti neizkori\u0161\u010dene prilo\u017enosti, oblikovati koncept novega izdelka ali storitve in skupaj s potro\u0161niki celo izpopolniti obstoje\u010de zamisli.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Va\u0161a pot z orodjem ConceptICON se za\u010dne z izbiro pravega modula:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>OSNOVNI MODUL<\/strong> \u2013 odli\u010den, \u010de imate podatke o trendih, kategorijah in potro\u0161nikih ter nekaj novih konceptov za izdelke ali storitve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>RAZ\u0160IRJENI MODUL<\/strong> \u2013 idealen, \u010de imate osnovno zamisel, vendar potrebujete podatke o \u017eeljah in potrebah potro\u0161nikov ali popolnoma razvito koncept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>NAPREDNI MODUL<\/strong> \u2013 za tiste, ki za\u010denjajo iz ni\u010d \u2013 nimajo niti podatkov o trendih ali kategorijah, \u017eeljah in potrebah potro\u0161nikov niti osnovne ideje.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analizo sekundarnih podatkov: pregled kategorij (napredni modul)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Delavnico s potro\u0161niki: razumevanje kategorije (raz\u0161irjeni modul in napredni modul)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interno delavnico: oblikovanje koncepta (raz\u0161irjeni modul in napredni modul)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Delavnico s potro\u0161niki: vrednotenje in nadgradnja (vsi trije moduli)<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide6.jpg&#8221; title_text=&#8221;Slide6&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Obrnite se na nas.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Stranka iz kozmeti\u010dne industrije je imela osnovno zamisel za nov izdelek, vendar ni vedela, ali je ta v skladu s pri\u010dakovanji potro\u0161nikov, in ni imela izdelanega koncepta.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Raziskava ConceptICON<\/strong>: <span> Valicon je za za\u010detek predlagal izvedbo kvalitativne raziskave (delavnice) s to\u010dno dolo\u010deno ciljno skupino, da bi pridobili informacije, na podlagi katerih bi razvili koncept. Z analizo \u0161tirih fokusnih skupin smo ugotovili pomembne trende pri uporabi krem za roke na poti: vse ve\u010dja priljubljenost izdelka med posamezniki z aktivnim \u017eivljenjskim slogom, naklonjenost kremam z naravnimi sestavinami ter hitra absorpcija kreme, ki je postala klju\u010dna lastnost krem zaradi hitrega tempa \u017eivljenja. Pri \u017eenski populaciji smo opazili tudi poudarek na estetskem do\u017eivljanju izdelka, zaradi \u010desar je di\u0161ava pomemben dejavnik pri izbiri kreme. Te ugotovitve so dale dragocen vpogled v potrebe uporabnikov in slu\u017eile kot smernice pri razvoju novih izdelkov. Ko je bil koncept razvit, smo ga preizkusili na ve\u010dji ciljni skupini (n=400). Raziskavo smo izvedli s panelom in ugotovili, da je 80 % udele\u017eencev razumelo koncept, 70 % pa jih je bilo zadovoljnih s sestavo izdelka. Zadovoljstvo s sestavinami je bilo 85-odstotno, 60 % vpra\u0161anih pa je bilo pripravljenih kupiti tak\u0161no kremo za roke. Na podlagi te raziskave smo ugotovili, da je cena 10 EUR, ki jo je naro\u010dnik na\u010drtoval na podlagi<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: Naro\u010dnik je prilagodil ceno in zasnoval koncept, kot ga je predlagala raziskava, zaradi \u010desar so potro\u0161niki izdelke sprejeli in jih tudi kupovali.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;LEGO SERIOUS PLAY&#8221; module_id=&#8221;logo-serious-play&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Zakaj bi ostali pri obi\u010dajnem re\u0161evanju problemov, \u010de lahko za poslovne namene uporabite kocke LEGO?<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">LSP ponuja zanimivo, ustvarjalno in sodelovalno timsko izku\u0161njo, kakr\u0161ne \u0161e ni bilo. \nPo izvedbi 50 delavnic za velike stranke v regiji Adria se je Lego Serious Play izkazal za vsestransko orodje, ki ga je mogo\u010de uporabiti pri razli\u010dnih izzivih, s katerimi se sre\u010dujejo timi. Elegantnost tega pristopa je v tem, da lahko v celoti vklju\u010di vse sodelujo\u010de in tako zagotovi 100-odstotno sodelovanje.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Ideje, ki se postopno razvijajo prek metafor v modelih Lego, prinesejo ogromno razli\u010dnih na\u010dinov razmi\u0161ljanja.\nKaj pa je najbolj\u0161i vidik pristopa? Kompleksnost vas ne upo\u010dasnjuje; s pristopom LSP ne le, da konsenz dose\u017eemo, ampak ga dose\u017eemo hitro in brez te\u017eav. Pri tem se lahko pohvalimo s \u0161estimi izku\u0161enimi moderatorji LSP, ki vam lahko pomagajo, da prizadevanja kar najbolje izkoristite.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">V dru\u017ebi Valicon se pristop LSP uporablja v dveh primerih:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Re\u0161evanje strate\u0161kih problemov \u2013 \u010de \u017eeli stranka re\u0161iti svoje strate\u0161ko na\u010drtovanje, lahko izvedemo delavnico Real\u2011Time\u2011Strategy, kjer strategija nastane na podlagi strokovnega znanja tima in podjetja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gre za priu\u010den strate\u0161ki pristop, primeren za hitro spreminjajo\u010da se okolja V.U.C.A., ki jih zaznamujejo nestanovitnost (ang. volatility), negotovost (ang. uncertainty), kompleksnost (ang. complexity) in dvoumnost (ang. ambiguity) in kjer morajo podjetja in ekipe namesto pravil upo\u0161tevati u\u010dinkovite smernice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand.ICON \u2013 \u010de \u017eeli interni tim podjetja razviti \u017eeleno identiteto blagovne znamke, ki najbolje odra\u017ea potrebe strank in razmere na trgu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uporablja se lahko za razvoj koncepta blagovne znamke in izdelka, kjer je poudarek na spoznanjih o trgu, ki omogo\u010dajo poslovni uspeh.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<strong>KAKO DELUJE?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Na za\u010detku je zelo pomembno, da stranka opredeli vpra\u0161anje (v zvezi s splo\u0161no strategijo ali strategijo blagovne znamke), ki ga je treba re\u0161iti interno, in sicer zato, da se tim zaveda pomembnosti re\u0161evanja tega vpra\u0161anja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nato glede na velikost naro\u010dnikovega tima in \u010dasovnih omejitev pripravimo predlog za delavnico LEGO\u00ae SERIOUS PLAY\u00ae, ki vklju\u010duje jasne cilje in dogovorjene rezultate delavnice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obi\u010dajno so rezultati delavnice naslednji:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V primeru strategije v realnem \u010dasu (Real-Time-Strategy) tim uskladi preprosta vodilna na\u010dela, ki se bodo uporabljala v prihodnosti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V primeru procesa Brand.ICON je tim tr\u017eno testiral nov koncept blagovne znamke, ki je usklajen z realnimi potrebami ciljnega segmenta.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide12.jpg&#8221; title_text=&#8221;Slide12&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_heading title=&#8221;SMART PROFILER&#8221; module_id=&#8221;smart-profiler&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Smart Profiler je va\u0161a prva izbira programske platforme za strate\u0161ko profiliranje strank. Osredoto\u010dena je na preprostost in u\u010dinkovitost ter ponuja takoj\u0161nje in integrirane povratne informacije strank na podlagi vnaprej dolo\u010denih kazalnikov.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Orodje SMART PROFILER vam pomaga, da se z na\u0161im naprednim sistemom poro\u010danja poglobite v podatke in brez te\u017eav pridobite neprecenljive vpoglede v stranke. Z brezhibno integracijo s sistemom upravljanja odnosov s strankami (CRM) vam sistem SMART PROFILER zagotavlja samodejni zajem bistvenih informacij o strankah ob pravem \u010dasu, kar zmanj\u0161uje motnje. Po klju\u010dnih interakcijah s strankami, kot so nakupi ali klici, na\u0161 sistem po\u0161lje ankete za povratne informacije, kar zagotavlja hiter in preprost postopek. Vse izpolnjene ankete se prenesejo v sistem Smart Profiler za spletno poro\u010danje v realnem \u010dasu in se po obdelavi vrnejo v va\u0161 za upravljanje odnosov s strankami (CRM).<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Smart Profiler je prilagojen tako, da izbolj\u0161a va\u0161e interakcije s strankami, kakor tudi va\u0161e razumevanje strank.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/valicon-smart-profiler.jpg&#8221; title_text=&#8221;valicon smart profiler&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Izbolj\u0161ajmo profiliranje strank.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Izmerjene povratne informacije ali zadovoljstvo strank z enim ali nekaj vpra\u0161anji.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Povratne informacije, ki se izmerijo in sporo\u010dijo takoj po interakciji ter se lahko uvozijo v sistem upravljanja odnosov s strankami (CRM).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nekateri od izmerjenih kazalnikov vklju\u010dujejo neto promocijski rezultat (NPS), ki ka\u017ee, kako pripravljene so vas stranke priporo\u010diti prijateljem in znancem, indeks zadovoljstva strank (CSI), ki ka\u017ee stopnjo zadovoljstva uporabnikov na podlagi odnosov med blagovno znamko in uporabnikom, ter \u0161tevilne druge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platformo je mogo\u010de uporabiti tudi za zbiranje povratnih informacij od zaposlenih.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Banka se je spopadala z vse ve\u010djim nezadovoljstvom strank, pri \u010demer je vse ve\u010d strank dnevno odpovedovalo storitve. Vodstvo banke se je odlo\u010dilo, da je treba opredeliti segmente storitev, ki vplivajo na izku\u0161njo strank.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>SISTEM PROFILIRANJA STRANK SMART PROFILER<\/strong>: Banka je platformo Smart Profiler integrirala v svoj sistem za upravljanje odnosov s strankami (CRM). Po vsaki interakciji, opravljeni z banko, pa naj je \u0161lo za spletno transakcijo, obisk poslovalnice ali stik s slu\u017ebo za pomo\u010d strankam, je Smart Profiler samodejno spro\u017eil ankete za stranke. Vpra\u0161anja so se osredoto\u010dala na klju\u010dne vidike uporabni\u0161ke izku\u0161nje, vklju\u010dno s hitrostjo storitve, jasnostjo informacij in zadovoljstvom s storitvami. Opredeljenih je bilo ve\u010d klju\u010dnih te\u017eav, vklju\u010dno s pomanjkanjem prilagojenosti storitev posamezniku, dolgim \u010dakanjem na odgovore in nezadostno razpolo\u017eljivostjo informacij.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: Banka je uvedla strategije posamezniku prilagojene oziroma personalizirane komunikacije ter izbolj\u0161ala svoje spletne platforme ter podporo strankam, da bi strankam zagotovila hitrej\u0161i dostop do informacij.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;sMind&#8221; module_id=&#8221;s-mind&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ste blagovna znamka na podro\u010dju spletne prodaje ali trgovec na drobno, ki i\u0161\u010de na\u010dine za privabljanje, pridobivanje in ohranjanje strank?<\/span><span style=\"font-weight: 400;\">\u010ce je odgovor DA, so poro\u010dila sistema Shopper\u2018s Mind prava re\u0161itev za vas. Na\u0161 standardizirani pristop zagotavlja sistemati\u010dne povratne informacije neposredno s trga ter spletnim trgovcem na drobno in spletnim akterjem omogo\u010da, da ostanejo en korak pred trendi e-trgovine in odkrijejo mo\u017ene izbolj\u0161ave.<\/span><span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Na\u0161a posebnost je neposredna primerljivost standardiziranih kazalnikov skozi \u010das in po regijah, kar zagotavlja dragocen vpogled v vedenje potro\u0161nikov. Medtem ko imajo spletni trgovci na drobno dostop do razli\u010dnih podatkov o prodaji, pa poro\u010dila Shopper's Mind presegajo te okvire in ponujajo poglobljen vpogled v na\u010dine razmi\u0161ljanja in izku\u0161nje potro\u0161nikov ter osvetljujejo njihove nakupne navade in klju\u010dne dejavnike za dolgoro\u010dni uspeh.<br \/>\nNa\u0161a storitev je specializirana za izvajanje podrobnih raziskav, ki zagotavljajo celovit pregled trga e-trgovine v Bosni in Hercegovini, s poudarkom na potro\u0161nikih in poglobljenimi primerjavami s sosednjimi dr\u017eavami, kot so Slovenija, Hrva\u0161ka in Srbija. <\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide1.jpg&#8221; title_text=&#8221;Slide1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Zahtevajte poro\u010dilo sMind.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na voljo sta dve vrsti poro\u010dil: Poro\u010dilo o pregledu trga in poro\u010dilo o vpogledu v ciljno skupino (prejmete na zahtevo).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poro\u010dilo o pregledu trga vsebuje naslednje:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 raz\u0161irjenost in pogostost spletnega nakupovanja z raz\u010dlenitvijo po starostnih segmentih,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 na\u010dine pla\u010dila in dostave \u2013 trendi in segmenti po starostnih segmentih,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 pregled kupljenih kategorij in trendov z razdelitvijo po nakupih v doma\u010dih in tujih trgovinah,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 kanale za iskanje informacij in nakupa,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 poglobljeno potovanje kupcev po izbranih demografskih segmentih, lastnostih nakupa in kupljenih kategorijah.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poro\u010dilo o vpogledu v ciljne skupine vklju\u010duje naslednje:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Profil kupca: demografski podatki<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Profil kupca s klju\u010dnimi elementi: kupljena kategorija, na\u010din pla\u010dila, vrsta dostave, vrednost nakupa, \u010das do dostave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeks razmerja (odnos do blagovne znamke trgovca na drobno, vklju\u010dno z neto promocijskim rezultatom (NPS) in splo\u0161nim zadovoljstvom)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Izku\u0161nje strank (zadovoljstvo in pomembnost elementov)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potovanje kupca v treh fazah: Spodbude, Raziskave (iskanje informacij pred nakupom), Kon\u010dni motivatorji nakupne odlo\u010ditve<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naprave, uporabljene za raziskave in nakup<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Podjetje, ki ima v lasti maloprodajno trgovino z elektroniko in gospodinjskimi aparati, je opazilo, da kljub rasti prodaje ne razume dovolj poglobljeno izku\u0161enj in \u017eelja strank. Klju\u010dna vpra\u0161anja, kot so priljubljeni na\u010dini pla\u010dila, mo\u017enosti dostave, najbolj iskane kategorije izdelkov in potovanje kupca pri spletnem nakupovanju, so ostala neodgovorjena. Zato je podjetje iskalo podatke za optimizacijo svojih ogla\u0161evalskih kanalov.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>sMIND<\/strong>: S pomo\u010djo poro\u010dila sMind je podjetje ugotovilo, da imajo lokalni potro\u0161niki ve\u010dinoma raje na\u010din pla\u010dila po povzetju.<span> Ugotovilo je tudi, da so stranke njihove specifi\u010dne izdelke pogosto iskale na spletnih straneh in v spletnih iskalnikih ter da so za brskanje pogosto uporabljale mobilne telefone.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: <span> Ta spoznanja so podjetju pomagala pri prilagoditvi na\u010dinov po\u0161tne dostave, tako da so omogo\u010dili pla\u010dilo po povzetju. Poleg tega je podjetje investiralo v optimizacijo iskanja v iskalnikih za dolo\u010dene svoje izdelke in izbolj\u0161alo uporabni\u0161ki vmesnik svoje mobilne platforme.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;VALICON CONSUMER PROFILES&#8221; module_id=&#8221;consumer-profiles&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Profiliranje potro\u0161nikov (CONSUMER PROFILES) vklju\u010duje temeljit pregled navad in vedenja potro\u0161nikov, ki strankam ponujajo vpogled v dolo\u010dene ciljne skupine. Na podlagi podatkov, zbranih pri ve\u010d kot 6000 \u010dlanih spletnega panela Valicon, zagotavljamo podrobne profile, ki zajemajo informacije o medijskih navadah, uporabi dru\u017ebenih omre\u017eij in pametnih telefonov, prosto\u010dasnih dejavnostih in temeljnih \u017eivljenjskih vrednotah.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ti profili v bistvu pripovedujejo zgodbo o va\u0161ih trenutnih in potencialnih strankah. <\/span><span style=\"font-weight: 400;\">S sistemati\u010dnim razumevanjem vedenja potro\u0161nikov so Valiconovi profili potro\u0161nikov dragoceno orodje, ki zagotavlja potrebne informacije za razvoj u\u010dinkovitih medijskih na\u010drtov, oblikovanje tr\u017enih strategij, prilagajanje izdelkov potrebam ciljnih skupin in doseganje konkuren\u010dne prednosti na dinami\u010dnem trgu.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Va\u0161e stranke imajo svojo zgodbo \u2013 dovolite Valiconu, da vam pomaga prisluhniti in vas popelje v svet spoznanj o potro\u0161nikih!<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide10.jpg&#8221; title_text=&#8221;Slide10&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Odkrijmo navade va\u0161ih potro\u0161nikov.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Profili potro\u0161nikov, ki vam jih lahko ponudimo:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Medijski profil potro\u0161nikov<\/strong>: Spoznajte medijske navade svojega ob\u010dinstva, ki zajemajo video- in avdioplatforme, televizijske preference, \u017eanre vsebin, branje tiska in druge klju\u010dne vidike za oblikovanje natan\u010dnih medijskih strategij.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Dru\u017ebenomedijski profil potro\u0161nikov<\/strong>: Pridobite vpogled v vzorce uporabe dru\u017ebenih medijev, \u010das, ki ga potro\u0161niki pre\u017eivijo na posamezni platformi, priljubljena omre\u017eja in stopnjo vklju\u010denosti ob\u010dinstva, kar vam bo pomagalo prilagoditi pristop k dru\u017ebenim medijem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Profil uporabe pametnih telefonov potro\u0161nikov<\/strong>: Analizirajte vedenje pri uporabi pametnih telefonov, da lahko optimizirate komunikacijske kanale, preference naprav in pogostost uporabe za u\u010dinkovito povezovanje z ob\u010dinstvom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Vedenjski in osebnostni profil potro\u0161nikov<\/strong>: Spoznajte nakupovalne navade, zvestobo blagovni znamki, lokalne preference glede kultivacije trga in klju\u010dne \u017eivljenjske vrednote ter s prilagojenimi strategijami izbolj\u0161ajte interakcijo s strankami in poslovanje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Izberite storitev, ki jo potrebujete:<\/span><\/p>\n<p><span  style=\"font-weight: 400;\"><strong>Pripravljena poro\u010dila<\/strong>: Ob\u010dasno razpolo\u017eljiva poro\u010dila o dolo\u010denih ciljnih skupinah, kot je profil generacije Z, ki zagotavljajo takoj\u0161nji vpogled v dinami\u010dne generacijske preference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Poro\u010dila iz obstoje\u010dih podatkov<\/strong>: Hitro dostopajte do va\u0161im potrebam prilagojenih poro\u010dil, pripravljenih iz obstoje\u010dih podatkov Valiconovih profilov potro\u0161nikov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ad hoc prepoznavanje<\/strong>: Oblikujte vpra\u0161alnik po meri, da dose\u017eete to\u010dno dolo\u010dene ciljne skupine, ki niso zajete v obstoje\u010dih podatkih, ter si tako zagotovite hitro izvedbo raziskave in dostavo poro\u010dila.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Dopolnitev va\u0161e raziskave<\/strong>: Dopolnite svoje teko\u010de raziskave z moduli profilov potro\u0161nikov dru\u017ebe Valicon, ki obogatijo rezultate in pospe\u0161ijo raziskovalni proces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Segmentacija trga<\/strong>: Uporabite podatke Valiconovih profilov potro\u0161nikov za podrobno segmentacijo trga, bodisi samostojno bodisi v kombinaciji z drugimi produkti dru\u017ebe Valicon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizirajte svoje kampanje, sporo\u010dila in tr\u017eenjske strategije s storitvijo profiliranja potro\u0161nikov dru\u017ebe Valicon ter zagotovite skladnost s potrebami in \u017eeljami svojega ob\u010dinstva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne izvajajte le ciljanja potro\u0161nikov, ampak jih razumite, vklju\u010dite in obdr\u017eite na u\u010dinkovit na\u010din.<\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">\u017delim izvedeti ve\u010d.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;VALICON SATISFACTION&#8221; module_id=&#8221;satisfaction&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5px||false|false&#8221; animation_direction=&#8221;bottom&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Bistvo storitve Valicon Satisfaction je razumeti odnos med va\u0161im podjetjem in strankami ter ga okrepiti. \nNa\u0161 celovit model uporablja klju\u010dne metrike za spremljanje odzivov, merjenje zadovoljstva in ocenjevanje odnosa potro\u0161nikov.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">S stalnim spremljanjem in analiziranjem spodnjih metrik vam pomagamo prepoznati podro\u010dja, kjer pri\u010dakovanja morda niso izpolnjena, razumeti najvplivnej\u0161e dejavnike zadovoljstva in sprejemati utemeljene odlo\u010ditve za izbolj\u0161anje izku\u0161nje strank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeks zadovoljstva strank (CSI), ki \u010drpa podatke iz kvantitativnih raziskav, izvedenih s pomo\u010djo anket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analiza kriti\u010dnih dogodkov (CIT) kvalitativno analizira nerutinske dogodke, ki lahko vplivajo na zvestobo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neto promocijski rezultat (NPS) meri zvestobo strank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stopnja strankine anga\u017eiranosti (CES) ocenjuje uporabnikov trud pri doseganju ciljev z va\u0161im izdelkom ali storitvijo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V dru\u017ebi Valicon podjetjem omogo\u010damo, da premostijo vrzel med pri\u010dakovanji strank in dejanskimi izku\u0161njami ter tako zagotovijo uspeh pri zadovoljitvi potreb strank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161e raziskave o zadovoljstvu strank ne ka\u017eejo le podro\u010dij, kjer pri\u010dakovanja niso izpolnjena, temve\u010d tudi opredeljujejo klju\u010dne dejavnike, ki vplivajo na zadovoljstvo.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/valicon-satisfaction-v2.jpg&#8221; title_text=&#8221;valicon satisfaction v2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Pogovorite se z nami.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Nekatere stranke podjetja so izrazile nezadovoljstvo zaradi tehni\u010dnih te\u017eav in, \u010deprav je \u0161lo za posami\u010dne primere, so bili v podjetju zaskrbljeni, da bi negativne izku\u0161nje lahko vplivale na ugled blagovne znamke. Vodstvo podjetja se je odlo\u010dilo, da bo izvedlo analizo te\u017eav in odkrilo morebitna podro\u010dja, kjer bi lahko izbolj\u0161ali izku\u0161njo strank.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>RAZISKAVA ZADOVOLJSTVA VALICON SATISFACTION<\/strong>: Podjetje se je odlo\u010dilo, da bo za temeljito analizo vzrokov za te\u017eave uporabilo storitev Valicon Satisfaction. Z analizo smo opredelili klju\u010dna podro\u010dja, na katerih so stranke izrazile najve\u010djo stopnjo nezadovoljstva, zlasti v zvezi s tehni\u010dno podporo in postopki re\u0161evanja te\u017eav, kar je pomembno vplivalo na splo\u0161no zadovoljstvo strank.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: Po uvedbi sprememb na podro\u010dju podpore strankam in procesov je podjetju uspelo odpraviti ugotovljene te\u017eave in izbolj\u0161ati splo\u0161no izku\u0161njo strank. Podjetje se je odlo\u010dilo, da bo s storitvijo Valicon Satisfaction \u0161e naprej spremljalo zadovoljstvo strank, da bi ohranilo visoko raven storitev in v realnem \u010dasu prepoznalo morebitne izzive.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;Ad.Diagnosticon&#8221; module_id=&#8221;ad-diagnosticon&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Ali so va\u0161i oglasi res uspe\u0161ni? Ali z va\u0161im ob\u010dinstvom vzpostavljajo tak\u0161no povezavo, kot ste si jo zamislili? Tu smo na vrsti mi.<\/span><br \/>\n<span style=\"font-weight: 400;\">S storitvijo Ad.Diagnosticon raz\u010dlenimo kompleksne vidike ogla\u0161evanja in vam zagotovimo jasne in uporabne vpoglede, ki vam pomagajo razumeti, kaj deluje in kaj ne. Poleg prepoznavnosti in usklajenosti blagovne znamke raz\u010dlenimo tudi racionalne, \u010dustvene in vedenjske komponente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 inovativni pristop temelji na psihologiji \u010dustev, psihologiji zaznavanja in najnovej\u0161ih nevrotr\u017eenjskih spoznanjih ter vam zagotavlja celovito razumevanje u\u010dinka va\u0161ega oglasa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ad.Diagnosticon omogo\u010da primerjalno analizo klju\u010dnih kazalnikov uspeha na podlagi ve\u010d kot 220 izmerjenih oglasov v Sloveniji in regiji. Merila za primerjavo dolo\u010dimo v sodelovanju z vami na eni ali ve\u010d ravneh, kot so geografska lokacija, najbolj\u0161i izmerjeni oglas itd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vpogled v to, ali va\u0161e ogla\u0161evanje dosega ustrezno u\u010dinkovitost v smislu racionalnih, \u010dustvenih in vedenjskih komponent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Informacije o tem, ali je ogla\u0161evanje uspe\u0161nej\u0161e od ogla\u0161evanja konkurence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vpogled v to, kako so se potro\u0161niki odzvali na kampanjo in ali je njihova izku\u0161nja temeljila na klju\u010dnih kazalnikih u\u010dinkovitosti ogla\u0161evanja.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide5.jpg&#8221; title_text=&#8221;Slide5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Obrnite se na nas in preverite u\u010dinkovitost svojega oglasa.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Spodaj je dejanski primer, kako smo s to storitvijo pomagali stranki.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Kozmeti\u010dno podjetje v Sloveniji kljub novi ogla\u0161evalski kampanji ni zaznalo rasti prodaje. Tr\u017eenjski tim ni mogel natan\u010dno ugotoviti, zakaj nova kampanja ni prinesla pri\u010dakovanih rezultatov, in ni bil prepri\u010dan, ali je njihovo ogla\u0161evanje imelo u\u010dinek na potro\u0161nike.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ad.Diagnosticon<\/strong>: Ad.Diagnosticon je bil uporabljen za analizo ogla\u0161evalske kampanje in razkril, da je bilo sporo\u010dilo o koristih izdelka nejasno, kar je povzro\u010dilo nezadostno razumevanje pri ciljni skupini.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: Na podlagi ugotovitev raziskave Ad.Diagnosticon je tr\u017eenjski tim preoblikoval sporo\u010dila kampanje, da bi jasno sporo\u010dil koristi izdelka, pri \u010demer je uporabil podatke o svoji ciljni skupini.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;NEUROMARKETING&#8221; module_id=&#8221;neuromarketing&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Ste si kdaj za\u017eeleli, da bi lahko pokukali v misli ljudi in videli, kaj si resni\u010dno mislijo o va\u0161ih oglasih?<\/span><br \/><span style=\"font-weight: 400;\">Z na\u0161o storitvijo nevrotr\u017eenja (NEUROMARKETING) lahko storite to\u010dno to.\nUporabljamo namre\u010d nekaj precej zmogljivih tehnologij, kot sta elektroencefalografija (EEG) in sledenje o\u010dem (eye-tracking), da \u00bbprodremo v glave potro\u0161nikov\u00ab in vidimo, kaj se dogaja. Pri tem gre za pridobivanje dejanskih vpogledov brez ugibanj \u2013 v realnem \u010dasu vam lahko natan\u010dno povemo, kako se va\u0161e ob\u010dinstvo odziva na va\u0161e oglase.<\/span><br \/><span style=\"font-weight: 400;\">Pri nevrotr\u017eenju v realnem \u010dasu merimo ravni \u010dustvene valence, mentalne pozornosti, vizualne pozornosti in kognitivne obremenitve. Ugotovimo rezultate va\u0161ega oglasa v primerjavi z ve\u010d kot 1.000 nevrolo\u0161ko analiziranimi oglasi v celotni regiji, vklju\u010dno z va\u0161o konkurenco in va\u0161imi prej\u0161njimi oglasi. Poleg tega, da vam predstavimo zaporedje klju\u010dnih nezavednih (podzavestnih) reakcij, dodajamo tudi zavestne reakcije potro\u0161nikov.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide121.jpg&#8221; title_text=&#8221;Slide12%911%93&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Pogovorimo se o vrednosti nevrotr\u017eenja za va\u0161e podjetje.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Naro\u010dnik ni bil prepri\u010dan, ali bodo imeli potro\u0161niki pozitivne ali negativne reakcije na elemente nove oglasne kampanje. Ugotovili so, da imajo konkurenti mo\u010dne in u\u010dinkovite oglase in da morajo prilagoditi svojo ogla\u0161evalsko strategijo, da obdr\u017eijo obstoje\u010de potro\u0161nike in pritegnejo nove.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>NEVROTR\u017dENJE<\/strong>: Izvedli smo nevrotr\u017eenjske meritve in ugotovili, da so se ljudje negativno odzvali na tri elemente oglasa, za katere je stranka najprej mislila, da bodo spro\u017eili pozitivne \u010dustvene odzive. Opazili smo tudi, da potro\u0161niki niso popolnoma razumeli zgodbe.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: Na podlagi vpogledov, zbranih z nevrotr\u017eenjskim pristopom, je naro\u010dnik optimiziral nekatere elemente oglasa in preme\u0161al okvirje oglasa.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;CORPORATE REPUTATION&#8221; module_id=&#8221;reputation&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Kaj pravite na to, da bi imeli svoj sledilnik ugleda, ki vam bo pomagal razumeti, kaj si stranke mislijo o va\u0161i blagovni znamki, in vam bo ponudil vpoglede, s katerimi boste izbolj\u0161ali podobo svojega podjetja, in vam pomagal izstopati v va\u0161i panogi?<\/span><br \/><span style=\"font-weight: 400;\">Storitev korporativni ugled (Corporate Reputation) naredi to\u010dno to.\nPozorno preu\u010dimo, kako gre velikim podjetjem na posameznem trgu v smislu \u010dustvenega in racionalnega ugleda, ki ga u\u017eivajo pri potro\u0161nikih. \u010custva najbolje poka\u017eejo, kako ljudje vidijo dolo\u010deno podjetje, medtem ko racionalna plat zajema vse stvari, ki jih lahko podjetja nadzorujejo, na primer, kako sama poslujejo.<\/span><br \/><span style=\"font-weight: 400;\">Nato prilagodimo pristop, da ustreza va\u0161emu trgu, se poglobimo v dolo\u010dena podro\u010dja in postavimo vsa prava, odprta vpra\u0161anja, da dobimo celotno sliko stanja.<\/span><br \/><span style=\"font-weight: 400;\">Na\u0161e sindicirane raziskave zajemajo vse glavne igralce na dolo\u010denem trgu in jih razvr\u0161\u010dajo v sektorje, tako da lahko vidite primerjavo med njimi. Vklju\u010dujemo nekaj najbolj\u0161ih tujih podjetij, da vam damo resni\u010den ob\u010dutek, kako ste pozicionirani. \nTa raziskava se neprekinjeno izvaja \u017ee ve\u010d let, kar vam omogo\u010da, da spremljate lastno uspe\u0161nost in jo primerjate z rezultati konkurentov \u010dez \u010das.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010custveni in racionalni vpogled: kaj ljudje \u010dutijo ob misli na va\u0161o blagovno znamko in kaj si mislijo o va\u0161ih dejanjih.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primerjava s konkurenco: po \u010dem izstopate v panogi in katera podro\u010dja je treba izbolj\u0161ati.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nenehno spremljanje: ve\u010dletna raziskava vam omogo\u010da, da spremljate svojo uspe\u0161nost in jo primerjate s konkurenti.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide8.jpg&#8221; title_text=&#8221;Slide8&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Izbolj\u0161ajmo va\u0161 ugled.<br \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-red&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#7e285b&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(218,193,208,0.2)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>THE PROBLEM<\/strong>: Ugledni proizvajalec elektronike se je spoprijemal z izzivom padajo\u010dega ugleda podjetja. Negativni komentarji na dru\u017ebenih omre\u017ejih, po\u010dasen razvoj novih izdelkov in vseprisotna konkurenca so ustvarili neugodno podobo podjetja. Ob opa\u017eanju sprememb v percepciji je podjetje prepoznalo nujnost prilagoditve korporativne strategije za ohranjanje konkuren\u010dnosti na trgu.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-blue&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;#eff7ff&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>Korporativni ugled<\/strong>: S preu\u010devanjem rezultatov na\u0161e sindicirane raziskave ugleda je podjetje identificiralo klju\u010dne \u010dustvene in racionalne vidike ugleda, ki jih je bilo treba izbolj\u0161ati. Z analizo pridobljenih podatkov je bilo ugotovljeno, da potro\u0161niki \u010dutijo pomanjkanje transparentnosti v komunikaciji in zaznavajo pomanjkanje inovativnosti.<\/span>[\/et_pb_text][et_pb_text module_class=&#8221;services-text services-text-green&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#568a37&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; background_color=&#8221;rgba(225,236,219,0.3)&#8221; custom_padding=&#8221;30px|25px|30px|25px|false|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\"><strong>RE\u0160ITEV<\/strong>: Podjetje se je proaktivno lotilo polo\u017eaja, pri \u010demer se je osredoto\u010dilo na izbolj\u0161anje komunikacije s strankami in ve\u010djo transparentnost v procesu razvoja izdelkov. Poleg tega so zagnali inovativno tr\u017eenjsko kampanjo, ki je poudarjala njihovo zavezanost inovativnosti. Ti koraki so privedli do ob\u010dutnega pove\u010danja pozitivnih povratnih informacij na dru\u017ebenih omre\u017ejih in pove\u010danja \u0161tevila zadovoljnih strank.<\/span>[\/et_pb_text][et_pb_heading title=&#8221;360\u00b0 Feedback model&#8221; module_id=&#8221;feedback-model&#8221; module_class=&#8221;services-item-heading&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Montserrat||||||||&#8221; title_text_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;services-text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700||on|||||&#8221; header_4_text_color=&#8221;#212121&#8243; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;14px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Na\u0161 model povratnih informacij 360\u00b0 (360\u00b0 Feedback) je va\u0161a najbolj\u0161a re\u0161itev za u\u010dinkovit razvoj in na\u010drtovanje zaposlenih.<\/span><br \/><span style=\"font-weight: 400;\">Omogo\u010da vam letni pregled kompetenc zaposlenih ter razkriva osebne prednosti in podro\u010dja rasti v 7 klju\u010dnih dimenzijah. Z njim dobite kristalno jasen vpogled v podro\u010dja, ki jih je treba izbolj\u0161ati, in vodjem zagotavlja trdno osnovo za letne razgovore. Ti neprecenljivi podatki va\u0161emu podjetju omogo\u010dajo organizacijo dodatnega usposabljanja in coachinga in tako zagotovijo, da ima vsak \u010dlan tima vse, kar potrebuje za uspe\u0161no delo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za vse zaposlene se uporablja ista shema, kar omogo\u010da primerjave med zaposlenimi in povratne informacije iz vseh zornih kotov, od kolegov na primerljivih delovnih mestih do vodij in podrejenih. Z na\u0161im modelom povratnih informacij 360\u00b0 boste odklenili celovit pristop k razvoju zaposlenih, ki spodbuja uspeh tako z vidika zaposlenih kot podjetja ter izbolj\u0161uje medsebojno razumevanje in prispeva k rasti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kaj dobite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podrobne informacije o ve\u0161\u010dinah in pomanjkljivostih zaposlenih, kar podjetju pomaga ugotoviti, kak\u0161no dodatno usposabljanje in coaching potrebuje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vpogled v delovanje podjetja iz razli\u010dnih zornih kotov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sposobnost analiziranja rezultatov in spoznanj, da dolo\u010dite vrste sprememb, ki jih je treba narediti v organizaciji za pove\u010danje stopnje uspe\u0161nosti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prilo\u017enost za identifikacijo kompetenc vsakega \u010dlana tima in celotnega tima.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/valicon.lab387.com\/wp-content\/uploads\/2024\/06\/Slide3.jpg&#8221; title_text=&#8221;Slide3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#294179&#8243; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/valicon.lab387.com\/sl\/contact\/\" style=\"text-decoration: underline; font-weight: bold; font-size: 15px; color: #294179;\">Ta model potrebujem.<br \/><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_id=&#8221;footer-links&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;70%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;44px||0px||false|false&#8221; global_module=&#8221;1924&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<pee class=\"our-services-link\">\u00a9 Valicon 2026<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Outfit|300|||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;5px||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"our-services-link\"><a href=\"\/sl\/terms\/\">Pogoji poslovanja<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Outfit|300|||||||&#8221; text_text_color=&#8221;#0C71C3&#8243; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;5px||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"our-services-link\"><a href=\"\/sl\/cookie-policy\/\">Pi\u0161kotki in politika zasebnosti<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>ALL SHOPPER ALL FINANCE ALL INSURANCE BSIT PREDICTIVE TARGETING ConceptICON LEGO SERIOUS PLAY SMART PROFILER sMind VALICON CONSUMER PROFILES&#8203; VALICON SATISFACTION&#8203; Ad.Diagnosticon NEUROMARKETING Corporate reputation 360\u00b0 Feedback model OUR SERVICES To help your business succeed, we bring together the best of technology and human expertise. Explore our services and find the right one for you.Want [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-313","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/valicon.lab387.com\/sl\/wp-json\/wp\/v2\/pages\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valicon.lab387.com\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/valicon.lab387.com\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/valicon.lab387.com\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/valicon.lab387.com\/sl\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":61,"href":"https:\/\/valicon.lab387.com\/sl\/wp-json\/wp\/v2\/pages\/313\/revisions"}],"predecessor-version":[{"id":2322,"href":"https:\/\/valicon.lab387.com\/sl\/wp-json\/wp\/v2\/pages\/313\/revisions\/2322"}],"wp:attachment":[{"href":"https:\/\/valicon.lab387.com\/sl\/wp-json\/wp\/v2\/media?parent=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}