In order to place high on the Valicon TOP25 regional list of brand strength, constant work, innovation and a strong story are required – we have been emphasizing this for a while and it won’t hurt if we say it again. A brand needs to be very consistent with its story...

Former Yugoslavian FMCG brands prevail on regional list. Among the top ten brands six of them have regional roots: Vegeta, Argeta, Cedevita, Cockta, Smoki and Fructal. In 2013, Valicon conducted another annual FMCG brand strength measurement in the former Yugoslavia,...

Aside from two international corporations, the former Yugoslavian FMCG brands prevail on the regional list. They include Vegeta, Argeta and Cockta which are the top five strongest FMCG brands. In 2012, Valicon conducted another annual FMCG brand strength measurement...